Arts & Culture
Kalakendra
Kalakendra nurtures hidden gems in India's rich cultural fabric and helps showcase them on a global, commercially viable platform.
India's talent, on a global stage
Kalakendra is the Group's arts and culture initiative — built on the belief that India's cultural talent deserves both recognition and a sustainable, commercially viable platform, not one or the other. It sits apart from the Group's other, more conventional businesses, but reflects the same long-term thinking.
Focus
Cultural Talent
Identifying and nurturing under-recognised talent within India's arts community.
Focus
Global Platform
Helping that talent reach audiences well beyond its original setting.
Focus
Commercial Viability
Building a platform that sustains itself, not just a showcase.